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Recycled content cards
As well as the use of FSC certified materials, all of our cards have a recycled content.
This icon helps card buyers distinguish between the recycled content of our cards and envelopes.
We specify the percentage of recycled paper in our cards directly under the symbol. Most of our cards are 50% recycled.
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100% recycled envelopes
Why cut down trees to make envelopes?
Since the mid 90s we have exclusively used 100% recycled paper envelopes.
We only use paper containing post-consumer waste and 90% of it is made in the UK.
Again, this icon lets your customers know exactly what they are buying.
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Alchohol-free print
Industrial Alcohol is a solvent used by printers and is the industry’s main source of hazardous VOC emissions.
We have only used low-or-no alcohol printing processes since 2000.
Since 2010 all of our cards brochures have been printed without the use of any alcohol at all.
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Vegetable based inks
This icon has been created to let consumers know that we only use vegetable based inks.
Replacing the ‘mineral-oil’ in inks with vegetable-oil (typically made from soy-bean or linseed) reduces VOC emissions.
Recently the use of vegetable based inks has become more widespread.
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Mobious loop
The ‘empty’ mobius loop (left) simply means that a product is recyclable.
It doesn’t indicate the recycled content of paper, and it doesn’t indicate eco-friendliness.
We ensure that everything we make can be easily recycled, so we don’t use foil, flitter, glitter or oil-based laminates.
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Compostable bags
We became the first card company to use compostable bags back in 2006.
Every bag we use is made from corn starch, and is certified as compostable in industrial composting conditions. (standard EN13432)
Most greeting cards are still wrapped in polypropylene, (an oil-based plastic) which UK consumers can’t recycle. We never use degradable OPP bags which just break down into tiny pieces of plastic, but don't compost.
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Made in the UK
It would have been easy to manufacture our products half way around the world to increase profits... but at what environmental cost?
We live in the UK, as do most of our customers, so we have always printed and manufactured everything we make in the United Kingdom.
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Green energy
All of our offices are powered by Green Energy.
Many of our cards have also been printed using Green Energy and we print a green energy symbol (right) on the back of the cards where this is the case.
In the absence of recognised symbols, we have created this icon to symbolise our commitment to, and use of, green energy.
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FSC certified products
We were the first direct-to-retail publisher to attain an FSC chain of custody (2006).
It ensures that our products don’t contribute to the destruction of the world’s ancient forests.
It’s the only certification scheme endorsed by WWF, Friends of the Earth & Greenpeace.
Our Chain of Custody Number is SW-COC-005535 BN. The license number you see on our products is FSC C007915.
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